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Maryland Delays Effective Date of Pioneering Digital Ad Tax

April 12, 2021, 9:28 PM

Legislation making substantive changes to Maryland’s first-in-the-nation tax on digital advertising is headed to the desk of Republican Gov. Larry Hogan, who previously vetoed an earlier version.

The state Senate Monday overwhelmingly passed S.B. 787, which delays and modifies the Digital Advertising Gross Revenues Tax—a tax of up to 10% on the gross revenue of internet advertising giants such as Google and Facebook Inc. for ads targeting Maryland consumers.

  • The measure won 32-14 in the Senate after passing 95-43 in the House of Delegates on April 9.
  • The bill shifts the tax’s effective date from Jan. 1, 2021, to ...