Bloomberg Tax
Free Newsletter Sign Up
Bloomberg Tax
Welcome
Go
Free Newsletter Sign Up

Colorado Law Will Let Student-Athletes Cut Endorsement Deals

March 21, 2020, 7:19 PM

Colorado will allow student athletes to be compensated starting in 2023, the same as a similar law in California.

Gov. Jared Polis (D) signed the bill Friday.

The measure (S.B. 123) establishes the right of college athletes to receive compensation for use of their names, images, and likenesses. It also gives them the right to obtain professional and legal representation. The bill takes effect Jan. 1, 2023.

Similar bills are pending in Alabama, Arizona, Connecticut, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New Mexico, New York, Oklahoma, Oregon, Pennsylvania, Rhode ...