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Madonna Jumps Into NFTs With $570,000 Bored Ape Investment

March 25, 2022, 4:25 PM

Madonna has entered the Metaverse.

The “Queen of Pop” announced on Instagram and Twitter late Thursday that she had acquired an NFT from the popular Bored Ape Yacht Club collection worth more than half-a-million dollars. Madonna is the latest celebrity to publicly endorse digital apes, following high profile purchases by stars like Justin Beiber, Paris Hilton and Eminem.

“I finally entered the metaverse,” Madonna wrote on her post. “My very own Ape! What should I name her?”

Bored Ape Yacht Club is a non-fungible token collection built on the Ethereum blockchain featuring profiles of cartoon primates. OpenSea transactions show that Madonna ...