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Super Bowl Bets Likely to Hit All-Time High This Year

Jan. 28, 2020, 8:19 PM

A record 26 million adults are expected to bet on this year’s Super Bowl, according to a survey released by the American Gaming Association.

The survey’s projected increase—3 million more than during the 2019 Super Bowl—comes after six states have legalized sports betting in the last year. Wagering, currently live and operational in 14 states, has generated more than $140 million in tax revenue since the U.S. Supreme Court lifted the federal ban on sports betting in 2018, according to Legal Sports Report, a sports betting-centric website.

  • Of the number who are expected to wager on the Super Bowl, nearly 4 million will bet in person, a 25% increase from last year, according to the survey.
  • Nearly 5 million people will bet using an online or mobile platform, either legally or illegally, according to the survey. That’s a 19% increase from last year.

  • The majority of bettors say they will place bets with a bookie, in a pool or squares contest or casually with friends.
  • Neither Florida—the location of Sunday’s Super Bowl—nor either team’s home states—Missouri and California—permit sports betting.

To contact the reporter on this story: Sam McQuillan in Washington at smcquillan@bloomberglaw.com

To contact the editors responsible for this story: Jeff Harrington at jharrington@bloombergtax.com; Colleen Murphy at cmurphy@bloombergtax.com

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