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Accounting Looks to Attract Next Gen CPAs, Boost Diversity

Jan. 12, 2022, 1:31 PM

Ensuring that the next generation of CPAs reflects U.S. diversity will require a mix of social media know-how and a better understanding of what these future professionals want out of a career.

The Center for Audit Quality, whose board includes the CEOs of the eight largest U.S. accounting firms, launched a new public awareness campaign Wednesday to reach college-bound Black and Hispanic students and introduce accounting as a fulfilling and even exciting career choice. It includes a website and plans for advertising and social media components.

The center and the ...