X Advertisers From Nestle to Shell Deny Musk’s Boycott Claims

May 15, 2025, 7:13 PM UTC

Nestle SA, Shell PLC, Abbott Laboratoriesand a handful of other companies say they didn’t coordinate an advertising boycott of Elon Musk’s X following the billionaire’s purchase of the social media platform, refuting claims made in a lawsuit.

Lawyers for the companies asked a federal judge in Texas to dismiss X’s suit that accuses them of taking part in an illegal boycott that allegedly cost the platform billions of dollars. They argue that they all reacted independently to changes implemented by Musk that allowed unchecked antisemitic content and other toxic commentary to proliferate on X.

“X ...

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