San Francisco’s Luxury Housing Market Is Booming Thanks to AI

June 25, 2025, 11:00 AM UTC

It wasn’t so long ago that headlines proclaimed San Francisco to be “dead” or in a “doom loop.” But the city is now undergoing a major renaissance in its luxury housing market, according to the Sotheby’s International Realty 2025 Mid-Year Luxury Outlook report, shared exclusively with Bloomberg Pursuits before its publication.

“San Francisco became a magnetic location really quickly because if an entrepreneur or a tech investor was saying, ‘OK, I want to make a bet in AI,’ they were deciding they needed to do it in San Francisco and in the Bay Area for access to the labor ...

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