Credit Cardholders Rage at Bilt 2.0 Even While Mostly Renewing

Ankur Jain brushes dust off his street clothes as he traverses the construction site in New York’s trendy Meatpacking District that will soon become the new headquarters of Bilt Technologies Inc. As workers hammer and clank on neighboring floors, Jain tells me—loudly, and more than once—that Bilt never intended to get into credit cards, by far the company’s best-known product today.

Bilt CEO and founder Ankur Jain.

Photographer: Elias Williams for Bloomberg Businessweek

“The original pitch didn’t have a credit card,” the bouncy 35-year-old says as he shows me around Bilt’s future home base, sandwiched between the Standard hotel and a purveyor of caviar. Jain had initially envisioned the company as ...