Nubank Sees Chance to Lure More Than Expats in US Expansion (1)

Nu Holdings Ltd., Latin America’s most valuable financial firm, sees an opportunity to reach beyond just customers from that region with its planned US expansion.

“Initially, it’s pretty obvious that our early customers are going to be those early adopters,” Cristina Junqueira, co-founder and chief growth officer at the company, said on a panel at Bloomberg’s Women, Money & Power event in London Wednesday. “I think that has a possibility of resonating even with a much wider American audience beyond the Latin America community.”

The Sao Paulo-based company said Tuesday it applied for a national bank charter for ...