Impossible Foods Wants Its Burgers on Europe Menus in 2025 (2)

Impossible Foods Inc. hopes to add its plant-based burgers to European menus this year, bringing to a close a six-year quest to enter the world’s biggest market for meat alternatives.

It would mark a major breakthrough for the Redwood City, California-based company as industry sales of plant-based meat substitutes shrink in its core American market. Before rolling out all its products to countries including Germany, the Netherlands and the UK, the firm is still awaiting final regulatory approvals for its genetically-modified ingredient, according to Chief Executive Officer Peter McGuinness.

An Impossible plant-based burger.

Source: Impossible Foods Inc.

Alternative proteins are a more environmentally friendly option to meat, ...