Rocket Makes $11 Billion Bid to Dominate the Homebuying Process

In the span of just three weeks, Rocket Cos. has thrown around more than $11 billion in a bid to reshape the way Americans buy, sell and finance their homes.

The goal: make everything run through Rocket, from start to finish.

In Rocket’s vision of the housing market, buyers and sellers will connect through Redfin Corp., the home-search platform it agreed to purchase for $1.75 billion earlier this month. Then homebuyers in need of a mortgage will turn to Rocket, which has become the No. 3 player in an industry once dominated by banks. And, finally, that loan will ...