ANALYSIS: Apple, Live Nation, Google—Antitrust Fixes Are Hard(1)

Some broken things can’t be mended. What happens when the broken thing is an immense market that has provided the backbone of the internet for a generation?

In two cases that government antitrust authorities brought against Google, one about Google’s role in internet search services and the other about its ad-tech stack, courts have determined that Google is a monopolist. Now those courts must fashion a remedy to open the strangled markets and restore competition. But effectively imposing a remedy is never an easy endeavor. Choosing a remedy, monitoring it, and enforcing it all have costs—and the costs are ...