Stellantis CEO Says ‘No Taboos’ on Brands as Profit Plummets

July 25, 2024, 1:21 PM UTC

Stellantis NV started floating the possibility of selling one or more of the auto giant’s 14 brands should they fail to remain profitable, as pressure rises on Chief Executive Officer Carlos Tavares after a slump in first-half earnings.

While all of the group’s brands are important assets and profitable, “there’s absolutely no taboo” if their performance were to deteriorate, Tavares said Thursday.

The brands “are here to be leveraged,” the CEO said in an interview with Bloomberg Television. “If they are not able to monetize the value that they represent, then decisions will come.”

The maker of Jeeps, Fiats and ...

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