Starbucks Working on ‘Digital Innovation Through NFTs’

April 5, 2022, 2:28 AM UTC

Starbucks has plans for “digital innovation through NFTs,” and expects to provide more details in the coming weeks, according to its summary of CEO Howard Schultz’s speech to employees on Monday.

  • Schultz also told employees Starbucks must redesign store experience; stores with big lobbies “may not be as relevant tomorrow as they have been in the past”
  • Schultz said he’s not in the business to make every single decision based on stock price, quarterly performance or EPS
  • NOTE: Starbucks Founder Schultz Suspends Share Buybacks on Return

NOTE

  • Starbucks Corp. fell 3.7% to $88.09 as of last close
    • The average ...







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