Tether to Distribute Coins on Conservative Video Platform Rumble

Tether Holdings SA will lean on conservative video streaming platform Rumble Inc. to help distribute tokens as it seeks to conquer an increasingly competitive US crypto market.

The stablecoin giant recently unveiled plans for a new token named USAT that will comply with US rules — and it’s counting on Rumble’s millions of users to capture market share, Tether Chief Executive Officer Paolo Ardoino said in an interview. Tether holds a 48% stake in Rumble, according to data compiled by Bloomberg, after announcing a $775 million investment in the company in 2024.

Paolo Ardoino

Photographer: Ronda Churchill/Bloomberg

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