Trump Memecoin Issuer Is Planning a Digital Asset Treasury Firm

The startup that issued Donald Trump’s memecoin several days before his second presidential inauguration is working to raise at least $200 million to create a digital-asset treasury company to accumulate the struggling token, according to people familiar with the situation.

Fight Fight Fight LLC, the firm run by long-time Trump friend and promoter Bill Zanker, is leading the effort, said the people, who declined to be named because the fundraising hasn’t yet been announced. Ambitions are running high, with the targeted range of the funding set for as much as $1 billion, the people said. Still, the deal ...