Elon Musk’s Moonshot Pay Deal Spawned Copycats That Flopped

Nov. 6, 2025, 12:45 PM UTC

Even if Tesla Inc. shareholders approve a $1 trillion compensation plan for Elon Musk, the experience of other CEOs show a big payout isn’t guaranteed.

When Opendoor Technologies Inc. and Airbnb Inc. went public within weeks of each other in December 2020, they both tapped so-called “moonshot” compensation deals for their chief executives potentially worth billions, reflecting their ambitious growth goals and a giddy investment environment.

Elon Musk
Photographer: Nathan Laine/Bloomberg

Inspired by Tesla’s 2018 compensation package for Elon Musk, such deals can hand CEOs massive equity stakes in exchange for hitting agreed-upon goals, like share price targets or operational milestones. ...

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