Deere Retreats From Diversity Measures After Online Attacks (2)

Deere & Co., the world’s top farm machinery maker, is pulling back from diversity measures in the face of conservative criticism, the second agriculture-related company in less than a month to bend to such pressure.

Deere said on the social media platform X it will no longer participate in “cultural awareness parades” and its business resource groups will focus “exclusively” on professional development, networking, mentoring and supporting talent recruitment.

Moline, Illinois-based Deere is the latest target of Robby Starbuck, a conservative commentator who in an online post on July 9 promised to “expose” the company for having “gone woke.” ...