Ford Asks UK for Subsidies to Boost Electric Vehicle Sales

Ford Motor Co. is calling on the UK government to reintroduce subsidies to help carmakers hit sales targets as consumers shun electric vehicles.

Chancellor of the Exchequer Rachel Reeves needs to bring back incentives in this month’s budget to stimulate customer demand for EVs, said Lisa Brankin, chair of Ford UK and the company’s managing director for Britain and Ireland.

“There just isn’t customer demand to meet the objectives,” Brankin said in an interview with Bloomberg News. “If it’s going to be a success, we need intervention and the government to do something.”

The UK has introduced rules requiring ...