‘Naked’ Cheetos and Doritos Ditch Iconic Colors in Health Push

A new line of Cheetos and Doritos won’t leave anyone’s fingers orange.

PepsiCo Inc. is introducing “naked” versions of its popular snacks that strip out artificial dyes as part of its push to boost healthier options. The offerings — marketed as “Simply NKD” — don’t have any added colors, leaving them a natural pale yellow instead of the bright hues for which the brands are known.

The snacks are designed to taste the same as the original, but with a novel appearance that the company is betting will interest consumers, according to Rachel Ferdinando, chief executive officer of PepsiCo ...