Monster Bid to Block Trademark Survives as Law School Rebuffed

Monster Energy Co., the beverage maker, advanced in its bid to prevent registration of a “Monster Squad Del Mar” fitness services trademark Monday at a tribunal, which also rejected a law school’s efforts to intervene.

Herman Jones, a personal trainer in California, failed to prove Monster never used its “Monster Army” trademark for athletic training, the Trademark Trial and Appeal Board said while denying him summary judgment. The precedential opinion also denied George Washington University Law School Intellectual Property & Technology Law Clinic’s bid to file a friend-of-the-court brief advocating for Jones’ behalf and accusing Monster of “trademark bullying.” The ...