BMW’s New EV Sees Strong Demand as China Gets Tougher (1)

BMW AG said demand for the first model in a new generation of vehicles is exceeding expectations as the luxury-auto maker steps up the fight to meet growing competition in China.

Orders for the new iX3 sport utility vehicle model — the first of a suite of longer-range electric vehicles with high-powered computers — have been particularly strong in Europe, the company said Wednesday.

The so-called Neue Klasse, featuring distinctive design, marks a comprehensive shift in software, production methods, and battery technology aimed at restoring momentum in China, where competition remains fierce.

“We have started taking customer orders for the ...