Dollar General Boosts Outlook as Value Pitch Draws Shoppers (2)

Dollar General Corp. raised its full-year outlook, showing how value-focused retailers are winning over consumers hunting for deals.

Earnings this year will be $6.30 to $6.50 a share, up from no more than $6.30 in its previous forecast, the company said Thursday. The retailer also reported a profit of $1.28 a share in its most-recent quarter, topping analyst estimates.

Dollar General cited share gains in both its consumable and non-consumable categories, with growth in seasonal goods, home products and apparel. The company’s core consumer is shopping more frequently while purchasing fewer items per visit — an indication that they’re financially ...