Hershey Warns of Weak Halloween Sales, Nudges Up Outlook (1)

Hershey Co. called out disappointing Halloween sales so far in the US, but still upped its annual outlook thanks to price hikes.

The company said the weakness, which isn’t being seen across its business, might be because of warmer weather and a delay in buying with the holiday on a Friday this year. Halloween made up nearly 18% of annual US candy sales across the industry in 2024, second only to Christmas.

“The season did get off to a slow start,” new Chief Executive Officer Kirk Tanner said of Halloween on a call with analysts Thursday. Tanner, who was previously ...