Mazda’s Top-Selling Model to Test Its Tariff Pain Tolerance

Mazda Motor Corp. is bringing a new version of its best-selling model to US showrooms — and it’s coming all the way from Japan.

The third-generation CX-5, which currently accounts for more than a third of the company’s US sales, will boast a new 15.6-inch touchscreen display, more cargo space and a refreshed design meant to appeal to urban drivers who still want the grip and girth of an all-wheel drive SUV.

But it will continue to be manufactured only in Japan, subjecting it to punitive US tariffs.

The new 2026 Mazda CX5.

Source: Mazda

Unlike most other foreign car brands, Mazda still relies ...