Molson Coors Cuts Outlook Again on Weak Beer Demand, Tariffs (1)

Aug. 5, 2025, 1:40 PM UTC

Molson Coors Beverage Co. lowered its full-year guidance for the second quarter in a row, citing continued pressure from a weak consumer, falling US market share and rising costs tied to aluminum tariffs.

Executives on a call with investors pointed to sagging consumer confidence as the primary drag on demand, saying that sentiment declined in late January and hasn’t recovered.

Company executives also said the economic slowdown has hit Hispanic and lower-income consumers the hardest. “We do see the Hispanic consumer is disproportionately impacted by the overall macro environment,” Chief Executive Officer Gavin Hattersley said. Those shoppers bought beer ...

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