Porsche Has Nowhere to Hide as Trump Unleashes Tariff Wave (1)

March 28, 2025, 1:52 PM UTC

The Zuffenhausen district of Stuttgart has been the heart of Porsche AG since the 1930s, and the sports car maker remains overwhelmingly Made in Germany, making it potentially the biggest loser in Donald Trump’s trade war.

After the US president slapped 25% tariffs on auto imports starting next week, the impact in Germany reaches from Munich in the south — the home of BMW AG — to the northern port of Bremerhaven, which ships German cars all over the world. But no place is more exposed than Zuffenhausen, where Porsche makes lucrative models like the 911.

An employee fixes the name on a Porsche 911 ST model at the Zuffenhausen plant in Stuttgart.
Photographer: Krisztian Bocsi/Bloomberg

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