Shein Lowers Prices to Lure Back US Shoppers After Tariff Cut

Shein Group Ltd. lowered US retail prices this week after the Trump administration temporarily cut duties on Chinese imports, as the online fashion retailer moves to win back consumers scared away by recent tariff-induced price hikes.

The average cost of 98 products consistently tracked by Bloomberg News on Shein’s website was $5.56 on Wednesday, down about 13% from a May 7 peak of $6.38.

Shein also sent a price drop alert to US consumers Wednesday touting lowered prices across a range of styles, and promising that shoppers wouldn’t be asked to pay any tariff-induced fees or additional costs after checkout. ...