Swiss Billionaires Pivotal in Wooing Trump Ahead of Tariff Deal

Nov. 11, 2025, 3:10 PM UTC

As Switzerland closes in on a deal with the US to lower tariffs on the country, it will owe thanks to some of its richest executives who played a key role in wooing President Donald Trump.

If the shuttle diplomacy of Switzerland’s top trade diplomat laid the groundwork for an agreement, crucial momentum was generated when businessmen led by billionaire figures from Richemont, Partners Group and Mercuria Energy Group Ltd. met Trump at the White House a week ago.

The meeting, which also included Rolex Chief Executive Officer Jean-Frederic Dufour and Marwan Shakarchi, head of gold refiner ...

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