VF Rushing Imports to Beat Tariffs, Outlook Sinks Shares (2)

VF Corp. sank on Wednesday after forecasting a bigger-than-expected loss and warning investors it’s been rushing products to the US to beat the 90-day window of tariff pauses from the Trump administration.

The owner of brands such as Timberland and Vans sees an operating loss of as much as $125 million for this quarter. Analysts on average expected a loss of $73.1 million.

The shares fell 16% at 9:45 a.m. in New York. That came after the stock had already declined 33% this year through Tuesday as the apparel maker struggled with increased costs due to tariffs and consumers pulling ...