Targeted Ads, Porn Sites Taxed in Bills Headed to Utah Governor

March 9, 2026, 2:29 PM UTC

Utah lawmakers are sending three bills to the governor that would apply new taxes on targeted advertising and pornographic websites, plus close a loophole that could allow some streaming services to avoid paying sales tax.

The trio of bills is part of the Republican-led state’s attempts to regulate social media apps and online content, particularly for younger people. The state has previously enhanced parental controls and mandated app stores verify user ages.

The tax measures now head to Utah Gov. Spencer Cox (R) for his signature before they can become law. Cox didn’t respond to requests for comment.

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