X Corp. Logo Draws ‘X’ Trademark Suit From Social Marketing Firm

X Corp.‘s logo infringes the stylized “X” trademark owned by a social media marketing firm competing with Elon Musk’s controversial platform for advertising clients, and the perceived connection has hurt its business, a federal lawsuit said.

DB Communications LLC, which does business as Multiply, said the “X” logo adopted after Musk renamed the social media giant in July 2023 is “substantially similar” to its 2020 trademark, according to the complaint filed Sunday in the US District Court for the Northern District of California.

Both marks contain an X that uses parallel lines to create a rhomboid in the logo, ...