JDE Peet’s CEO Stands to Pocket $38 Million From Keurig Deal (1)

Aug. 27, 2025, 4:21 PM UTC

The outgoing chief executive officer of JDE Peet’s NV could be in for a bumper payday after less than a year’s work at the helm of the Dutch coffee maker.

Options held by Rafa Oliveiracould be cashed in if the planned takeover by Keurig Dr Pepper Inc., announced on Monday, goes ahead.

Keurig Dr Pepper’s offer of €31.85 ($36.92) per share of JDE Peet’s puts Oliveira in line to get 2.45 million options. Converting them into shares and then immediately selling those would net him about $38 million, according to calculations by Bloomberg News. That assumes the ...

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