Jennifer Garner Snack Firm Seeks to Escape Hollywood IPO Curse

If Once Upon a Farm PBC performs well in its debut as a public company, the first curtain call should feature Chief Executive Officer John Foraker at center stage, not only actress Jennifer Garner.

The star of Alias and Dallas Buyers Club is the kids snacks maker’s public face — or “Farmer Jen,” according to the company’s filings — as well as a co-founder and board member. Foraker, who was the long-time CEO of organic bunny-shaped cracker maker Annie’s Inc. before its sale to General Mills Inc. in 2014, brings the experience that investors would do well to focus ...