Matt Levine’s Money Stuff: Musk’s Moonshot Merger

Feb. 3, 2026, 6:49 PM UTC

SpaceXAI

Here’s how it used to work, say a decade ago. Google was a website. (Still is.) You could go to the website and type in a question and Google would give you a good answer. This was useful, so Google had a lot of users. Advertisers would pay a lot to reach them, so the website made a lot of money. This had, for Google, huge economies of scale: It answered the questions and serve the ads algorithmically, so as more people came to the website and asked more questions, its revenue increased rapidly but its costs — just some servers ...

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