Amazon Sued for Records Over Claims It Tricks Users to Buy Prime

March 1, 2024, 2:25 PM UTC

An investor is suing Amazon.com Inc. over claims that the e-commerce giant uses “dark patterns” to trick users into signing up for Amazon Prime subscriptions.

The lawsuit, filed Thursday, seeks internal files from Amazon to investigate allegations that corporate leaders pushed to retain a Prime enrollment process that they knew misled consumers into signing up for a recurring bill they didn’t want or need.

“Amazon and its leadership have knowingly duped millions of consumers” with “manipulative, coercive, or deceptive language and user-interface designs” and a “labyrinthine cancellation process,” according to the complaint in Delaware’s Chancery Court.

Amazon didn’t immediately respond to a request for comment Friday.

The lawsuit seeks documents from the company under a law giving shareholders broad access to corporate records if they credibly suspect wrongdoing. Records cases often reflect an attempt to drum up fiduciary breach claims for future litigation.

The investor leading the case, DM Cohen Inc., is represented by Cooch & Taylor PA and Johnson Fistel LLP. Amazon hasn’t yet made a court appearance.

The case is DM Cohen Inc. v. Amazon.com Inc., Del. Ch., No. 2024-0192, complaint filed 2/29/24.


To contact the reporter on this story: Mike Leonard in Washington at mleonard@bloomberglaw.com

To contact the editor responsible for this story: Drew Singer at dsinger@bloombergindustry.com

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