Instagram Adds Tighter ‘PG-13’ Content Restrictions for Teens

Instagram will prohibit users under 18 from seeing content considered inappropriate for a PG-13-rated movie, extending teen protections that were rolled out last year.

The popular social media site, which is owned by Meta Platforms Inc., will use artificial intelligence to determine whether content on the app qualifies as PG-13, a well-known film rating system used by the Motion Picture Association to designate a movie’s suitability for certain audiences. Instagram already prohibits recommending certain content to teens, including graphic and sexually suggestive posts. The new settings will also hide posts with strong language, certain risky stunts and marijuana paraphernalia. ...