Apollo, Ares Eye Bigger Role Backing Sports Leagues, Teams (1)

July 18, 2025, 8:54 PM UTC

Apollo Global Management Inc. and Ares Management Corp. are both pushing deeper into sports investing, the latest multibillion-dollar alternative asset managers to put more money into the booming sector.

Ares has begun talking to investors about a new media and entertainment fund designed for individuals, a departure from the traditionally exclusive nature of sports finance. The semi-liquid fund will target both debt and equity investments across sports leagues and businesses.

Meanwhile, Apollo is considering creating a permanent capital vehicle dedicated to sports finance, a structure that would allow for longer-term and strategic investments in the industry. The fund would primarily ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.