Boyu Capital, NJF Are Said Explore Deal for Hyrox Owner Infront

A consortium backed by Boyu Capital is exploring a potential acquisition of marketing firm Infront Sports & Media AG from Chinese conglomerate Dalian Wanda Group Co., according to people familiar with the situation.

Boyu is seeking to team up with NJF Capital on a deal for the Swiss sports marketing company, the people said, asking not to be identified because the information is private. The investor group has been in talks with Wanda for months on the potential transaction, though it hasn’t yet reached an agreement on terms and other parties could also express interest, according to the people. ...