Benioff Joins Funding Round for Influencer Agency Whalar Group

Whalar Group, which helps social-media stars find sponsorship deals, raised money from a group of investors including Salesforce Inc. Chief Executive Officer Marc Benioff at a valuation of $400 million.

Other investors include Neal H. Moritz, producer of The Fast and the Furious films, and the e-commerce company Shopify Inc., according to a statement from New York-based Whalar on Thursday. The valuation was provided by a spokesperson.

Whalar represents over 300 TikTok, Instagram and YouTube creators including Ali Abdaal, Doug the Pug and Jesus Nalgas, who collectively have over 30 million followers on social media.

The company operates ...