Sixth Street’s Easterly Calls Out Peers’ Retail Marketing Push

As alternative asset managers look to capture retail wealth, Sixth Street Partners Co-Chief Investment Officer Josh Easterly flagged the ubiquitous marketing of private investments as a potential area of concern.

“My worry is, and the canary in the coal mine is, when you flip on the US Open and there are private capital firms sponsoring US Open tennis players,” Easterly said Tuesday at the Financial Times’ Future of Asset Management conference.

For private capital to reach its full potential, managers need to focus on showing investors returns rather than fine-tuning their brands, according to Easterly, whose firm manages about $115 ...