Blackstone, Apollo, Ares Team Up With OneDigital in 401(k) Push

Employer adviser OneDigital is working with Blackstone Inc. and Apollo Global Management Inc. to add private assets to 401(k)s, as alternative money managers push to get private investments into the portfolios of more everyday investors.

OneDigital, which advises companies on their 401(k) plans, is partnering with Blackstone, Apollo and Ares Management Corp. to incorporate private equity and private credit into some adviser-managed portfolios, according to a statement Tuesday.

Alternative asset managers have been ramping up their efforts to reach the retail market, including the roughly $13 trillion sitting in 401(k) plans. President Donald Trump fueled those efforts in August, when ...