Alphabet Loses Bid for Early Appeal in Investors’ Google Ad Suit

Alphabet Inc. won’t get immediate review of a ruling allowing investor claims to proceed in a proposed class action over the fairness of Google’s advertising bidding process.

Alphabet and its top executives raised fact-specific questions that aren’t subject to immediate appeal, Judge Rita F. Lin said for the US District Court for the Northern District of California.

The ruling comes the same day that the European Union fined Google almost €3 billion ($3.5 billion) and ordered it to stop favoring its own ad technology services. Google also recently agreed to a $500 million outlay for regulatory compliance reforms in shareholder ...