Meta Gets EU Warning Over Use of Sexual Orientation Data (1)

Meta Platforms Inc.’s Facebook should be blocked from exploiting public information on a users’ sexual orientation for targeted advertising under the European Union’s data protection rulebook, an adviser to the bloc’s top court warned.

In case a case that pits privacy activist Max Schrems against long-time adversary Facebook, Advocate General Athanasios Rantos of the EU’s Court of Justice said that public information on sexual orientation should be safeguarded from being processed for the purposes of personalized advertising.

Thursday’s non-binding opinion was delivered after Austria’s supreme court asked the EU’s top court for guidance on the application of the ...