Texas’ Hollywood Pitch: Take Our Cash, Share Creative Control

May 28, 2025, 12:00 PM UTC

Taylor Sheridan calls his 2016 thriller Hell or High Water a love poem to Texas, but to film it, he had to go to New Mexico.

The movie tracks brothers-turned-bank-robbers through West Texas oil country as they try to save the family ranch and stay a step ahead of the law. But every horse, cow and oil rig shown in the film was shot east of Albuquerque, thanks to state financial incentives for the production.

“They could not ignore the 30% rebate that New Mexico offered,” Sheridan told a panel of Texas lawmakers in explaining the filming location.

The Texas legislature ...

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