Meta’s Threads Adds Disappearing Posts for ‘Unfiltered’ Thoughts

Threads, the X competitor from Meta Platforms Inc., is launching disappearing posts to encourage more people to share “unfiltered thoughts” on the network without fear that they’ll exist forever on a user’s profile.

Ghost posts, as they’re called, will show up alongside regular ones in the main feed, but will vanish after 24 hours, similar to the popular Stories feature inside Meta’s other apps, including Facebook, Instagram and WhatsApp. Replies sent to a ghost post will be sent as a private message instead of a public comment.

The new feature is meant to encourage people to “share unfiltered thoughts ...