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Shein Fined €40M by France for Misleading Sales Practices

July 3, 2025, 10:35 AM UTC
Jenny Che
Jenny Che
Bloomberg News

Infinite Style E-commerce Ltd (ISEL), which handles sales of Shein products, has been fined €40 million by French authorities for misleading sales practices related to price reductions and environmental commitments, according to emailed statement from French Finance Ministry.

  • ISEL has accepted fine
  • NOTE: EU Tells Shein to Tackle Consumer Law Breaches or Face Fines (1)
  • NOTE: French Senate Amends Fast-Fashion Bill to Target Shein, Temu

To contact the reporter on this story:
Jenny Che in Paris at jche21@bloomberg.net

To contact the editor responsible for this story:
Katharina Rosskopf at krosskopf@bloomberg.net

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