Texas AG, Samsung Reach Agreement on Smart TV Data Collection

Feb. 26, 2026, 8:48 PM UTC

Texas Attorney General Ken Paxton secured an agreement from Samsung Electronics America on the collection of certain data from smart TVs, according to an emailed statement.

  • Samsung to halt collection of automated content recognition data without obtaining Texas consumers’ express consent
  • Samsung to promptly update its smart TVs and implement disclosures and consent screens regarding the data collection
  • NOTE: Texas AG Sues Sony, Samsung, LG, Hisense and TCL Technology

To contact the reporter on this story:
Zaeem Shoaib Zuberi in New York at zzuberi1@bloomberg.net

To contact the editors responsible for this story:
Ilya Banares at ibanares@bloomberg.net

Zaeem Shoaib Zuberi

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