California Privacy Agency Fines Unregistered Data Brokers (1)

Jan. 8, 2026, 5:00 PM UTCUpdated: Jan. 8, 2026, 6:30 PM UTC

A pair of data brokers will have to pay $107,600 in fines for failing to register in California, the state privacy agency announced Thursday.

Texas-based DataMasters, which resells personal information for targeted advertising, owes $45,000, while New York-based S&P Global Inc., which provides financial information and analytics, will pay $62,600, according to CalPrivacy, the state’s privacy regulator. The two penalties are the first since the Jan. 1 launch of the agency’s first-in-the-nation mechanism that allows Californians to delete all their data from all registered data brokers through a single form.

The agency’s data broker strike force has warned unregistered ...

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