China MOF Announces Corporate Income Tax Deduction for Advertisement, Business Promotion Expenses

Jan. 2, 2026, 5:00 AM UTC

The Chinese Ministry of Finance Dec. 29 issued Announcement No. 16, on corporate income tax deductions for advertising and business promotion expenses. The announcement includes: 1) a 30 percent deduction limit for advertising and publicity expenses of cosmetics, pharmaceutical, and non-alcoholic beverage enterprises, based on current year sales income, with any excess carried forward and deducted in subsequent tax years; 2) related enterprises with expense sharing agreements can apportion advertising deductions if total expenses don’t exceed the deduction limit and allocated amounts are excluded from the other party’s own limit; and 3) tobacco advertising and business promotion expenses aren’t deductible. ...

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